Dsquares Wraps Up 2024 with Three Major ‘C-cubed’ Product Updates!

2024 has been a remarkable year for Dsquares, kicking it off with the launch of our Campaign Command Center ‘C-cubed’ – your hub for sending the right message to the right customer at the right time via a personalized message. 

Throughout the year, we've continued to enhance C-cubed capabilities with several updates such as  KPI Comparison, Multi-lingual Support, & Dynamic Triggers. Intrigued to know more about that? Make sure you watch our September Webinar here.

Now, as we approach the end of the year, we're thrilled to announce that we’ve supercharged C-cubed with three powerful new features: Advanced Analytics, Enhanced Offer Capabilities, and a convenient Campaigns Calendar View.

1. Advanced Analytics: Data-Driven Insights for Gamified Challenges & Campaigns

C-cubed's enhanced analytics suite empowers you to make data-driven decisions through the  in-depth performance analysis of both challenges and campaigns.                                                                                              Let's dig deeper,                                                                                                                                                                                                                                                                                                                                                               Gamified Challenges Analytics - Key Features:

1. Holistic and Per-Challenge Insights: Gain a comprehensive overview of performance, along with insights into profitability and engagement for each individual challenge.
2. Comparative Challenge Analysis: Benchmark challenges performance against others  to identify areas for improvement and optimization.
3. Reward Liability Tracking: Maintain accurate financial reporting with precise tracking of issued rewards and their values
4. Diverse Analytical Options: Use a variety of filters, including segments, dates, and times, to extract tailored  insights.

Campaigns Analytics - Key Features:

• Top Performer Identification: Quickly identify your most successful initiatives for capitalization and maximizing their impact.
• Flexible Filtering: Analyze data within predefined, preset, or custom date ranges for targeted insights.
• Comprehensive Campaign Analytics: Measure ROI and revenue generated  from your campaigns for a clear understanding of their effectiveness.
• Spillover Analysis: Accurately measure net revenue after reward redemption for the true picture of campaign profitability.

2. Enhanced Offer Capabilities: Unleashing The True Power of Promotions

We've significantly enhanced C-cubed's promotional capabilities, providing businesses with an incredibly flexible framework for creating diverse and engaging offers. 

You can now easily implement the following offers: 

• Complimentary Items
• Buy-One-Get-One-Free (BOGO) Promotions
• Discounts on specific items
• Points Multipliers
• Quantity-Based Incentives (Buy X, Get Y)

Furthermore, C-cubed can now offer the flexibility to integrate new offer types via API integrations , ensuring seamless integration of  any new and custom offer types

3. Enhanced Campaign Calendar Views: Streamlined Scheduling and Visualization

Enhanced Calendar Views are now available for C-cubed’s campaign module. Users can now view all active and recurring campaigns in a full calendar view, providing a more intuitive and user-friendly way to manage schedules.

The new Calendar View's visual format significantly eases planning and coordination. As well as acts as a powerful filtering option (by year, month, or day) allowing quick zoom in or out for the desired level of detail. This ensures access to the right information at the right time and maximizes the overall campaign impact.

Conclusion

We're incredibly excited for you to experience these latest C-cubed updates! They represent our continued commitment to providing you with the most powerful campaigning platform for spot on campaigns! 

Ready to see these new features in action? Contact us today for a consultation or to book a demo! We look forward to connecting with you!